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I read with great interest a recent report by the National Association for the Specialty Food Trade, chocolate and cheese. These are some of the findings presented in “Today’s Specialty Food Consumer 2009,” the NASFT’s annual report on consumer spending habits and trends. (The research was conducted in July 2009 by Mintel International and Greenfield Online based on a survey of 1,500 adults aged 18 and older.)
There can be no doubt, however, that the slow economy across Canada and America has clearly impacted the $65 billion specialty food industry. According to new research from the National Association for the Specialty Food Trade, Inc., 57 percent of specialty food consumers say they have cut back or changed their spending over the past year, and 52 percent said they will continue to do so in the next year. Nearly half of all Canadians and Americans purchase specialty foods, but numbers declined in the past year. In 2009, 46 percent of consumers said they purchased specialty foods within the past six months.
Many of the survey respondents indicated that they have reduced their spending on specialty foods due to job losses and / or pay cuts. Interestingly, however, they still look to gourmet foods for entertaining, and for gifts. They also indicated that their reluctance to buy specialty foods is temporary and that they are eager to keep these foods as part of their daily food consumption patterns. Overall, an estimated 155 million North American consumers are purchasing specialty food on a regular or quasi-regular basis.
Q4 Holiday Sales Still Critical To Industry Success
Fourth quarter sales have always been absolutely critical to our own company’s growth and ongoing success. We have always found that regardless of how slow the economy is, people still have to eat and they still want to have some small indulgences. By enjoying some gourmet foods, they can achieve both. They may delay purchasing a new car or going on an expensive holiday, bu they still want some “small reward” for their daily travails. In the report, Ron Tanner, Vice President, Communications and Education for the NASFT, confirms what our own findings at our company, www.epicureanfoods.com indicate.
“With the holidays approaching, specialty foods are in a good position to attract discerning consumers who are looking for new gift ideas and distinctive foods and drinks to share with guests.”
New Opportunities for Gourmet Food Companies
This increase in eating at home creates a unique opportunity for specialty food retailers and manufacturers such as our company, www.epicureanfoods.com. For example, the NASFT survey indicates that approximately 82 percent of gourmet food consumers indicate that they are cooking more often at home. As well, those specialty food purchasers with above-average incomes are more likely to give specialty foods as gifts and to keep on hand at home for unexpected guests. Interestingly, those specialty food purchasers with lower incomes utilize gourmet foods to impress their friends and families.
Coffee, Cheese, Chocolate & Olive Oil Tops for Gourmet Food Purchases
Again, our own experience at Epicurean Foods is consistent with many of the findings of this highly regarded Association. Coffee, cheese, chocolate and olive oil are among the most popular product categories for specialty food purchasers (both for their own consumption and for gifts for others.)
Here are some of the most interesting findings of the study:
It is with these interesting facts in mind that we will continue to grow our business by selecting only those products that we believe are excellent value and that have above-average taste profiles. As always, however, we welcome comments and suggestions on how we can better serve our customers.
Greg Sprout, Co-Founder,
Gourmet Food Industry Filled With Passionate People
One of the first things that I noticed when we started our company, cupcake mixes, cocktail mix kits, cocktail rim trims, gourmet hot cocoa mixes and scone mixes.) They are both exceptionally intelligent and insightful people who are able to assess and overcome the ongoing difficulties that arise from operating a gourmet food company.
“Good Enough” Just Doesn’t Cut it at Cobblestone Kitchens
Over the years, we have watched many other companies that apparently felt comfortable “cutting corners” wherever necessary. Gross profit margins and bottom line results seemed to be more important than producing a quality product. This is certainly not the case with either Kim or Peter. Because they such a “passion” for their business and their products, they are completely focused on producing products that exceed their customers’ expectations every time. The short-term benefits of cutting corners to save profits never outweigh the long-term benefits of expanding their loyal customer base. Stated simply, “Good enough doesn’t cut it” at Cobblestone Kitchens.
A “Passion for Food Excellence” Can Sometimes Be Expensive
I have come to understand and respect Kim & Peter’s true commitment to food excellence more and more as we continue to do increased business together. I have also come to understand that sometimes, this passion for food excellence can be quite expensive…
(Without revealing anything that was told to me in confidence), Peter recently shared with me that they were destroying the equivalent of a truckload of packaging materials that had become obsolete, due to some FDA nutritional labeling requirement changes. The amount of money involved was significant and would certainly impact their own “bottom line” for the year. Rather than attempting to sell the products with (the admittedly minor) labeling deficiencies in their labels, they opted to not use them. They put the health and well-being of their customers (who rely on the accuracy of the nutritional label panel) ahead of profit maximization. Only those company founders with such a deep-rooted “passion for food excellence” would behave in such a manner.
We Are Fortunate To Have Cobblestone Kitchens As A Partner
It is reassuring for us, as purveyors of some of the world’s finest gourmet and specialty foods, to have a supplier / partner as dedicated to excellence as Kim & Peter Reid of Cobblestone Kitchens are. It is with this knowledge that we can continue to confidently offer their products to our discerning customers across Canada and America. We all know of and have dealt with companies where “good enough” is the daily norm. We are very fortunate to have Cobblestone Kitchens as a supplier who shares our own “passion for food excellence”…
Greg Sprout, Co-Founder,
I have just finished reviewing a report tabled by the gourmet food gifts. Such gifts often are an ideal solution for those “hard-to-buy-for” people we all have on our Christmas Shopping Lists. Specialty teas, gourmet chocolates, chocolate truffles and even cIeee Sexygothicslut En Category Seminars Sexy Gothic Slut Passion For Foodse q Korean+cunt Www.aa18.com Sexy Gothic Slut sIeee Sexygothicslut En Category Seminars Sexy Gothic Slut Passion For Foodsq Busty